Mark Landon to be Honored at ADMERICA with 2016 Pat Martin Excellence in District Leadership Award

    Mark Landon, President of the Landon Agency was recently announced as the recipient of the inaugural Pat Martin Excellence in District Leadership Award. The award, given by the American Advertising Federation will be presented at the national convention, ADMERICA, in early June. 

    Mark is a longstanding member of the AAF and his committment and service spans across the organizaiton. Mark has served AAF District 15, the American Advertising Awards on the local, regional, and national levels, the National Student Advertising Competition (NSAC) and the AAF Western Region.

    The Pat Martin Excellence in District Leadership Award was created to honor the late Pat Martin, whose passing in November of 2015 was felt across the AAF’s network and the industry. Pat was among the first women to break into the advertising industry and was a leader throughout her career as the first woman ad director in one company, a pioneer in the integration of advertising, promotion and sales training and the first woman chair of the American Advertising Federation. Pat championed ethical practices and served as a role model and mentor as a dedicated leader within the AAF and its District 2. The award is given to a member who exemplifies Pat’s work by making outstanding contributions to his or her District.

    Mark Landon’s work with the AAF spans more than 20 years and touches the organization and its members at varying levels. During his 15-year tenure with District 15, Landon has served as Governor twice and served two terms as AAF Western Region Chair. He has personally visited each club in District 15, spoken at numerous regional and national conferences and mentored other club leaders in the network. Landon has been a champion for District 15 during its most challenging times, mentoring and assisting with financial contributions with the mission to build the district and help each club grow stronger. As a team leader with a vision, he has happily represented the District with integrity, attended every district board meeting in 15 years, was influential in bringing in three new ad clubs and has continuously developed new resources for leaders across the AAF.

    “Mark has always represented District 15 with the utmost integrity,” said Sandy King-Arizmendis, AAF National Board of Directors. “He has been to every district board meeting and has become an advisor to every governor who has followed him. It is with great gratitude, honor and respect that I nominate him for the Pat Martin Excellence in District Leadership Award.”

    While Landon has served local programming and membership, he is known for his work in service to expanding National programs. He has assisted with the National Student Advertising Competition (NSAC) for nearly 10 years, working with the judges to help them reach decisions and assisting with the work that goes into hosting the competition. Most notably, Landon has made significant contributions to the American Advertising Awards as a representative on the national committee for 15 years. During his tenure on the committee, Landon developed the “How-To” Guide for the National American Advertising Awards, delivered presentations on entering the competition, chaired multiple local competitions simultaneously and facilitated district judging. Committed to his vision, he has spearheaded category changes in the competition, which had an impact on clubs nationwide. Additionally, Landon has increased revenues at the local level generated from the awards and expanded the Los Angeles competition, specifically, to include an annual gala in a theater on Hollywood’s historic Walk of Fame.

    “I was absolutely thrilled to learn that the Committee has chosen Mark Landon as the inaugural winner of the Pat Martin Award,” said James Edmund Datri, President and CEO, American Advertising Federation. “Mark’s leadership, vision and tireless work have been a major force in our presence in the West, while the impact of his work has benefitted the entire Federation in countless ways. He is one of the AAF’s true treasures.”

    Mark Landon will be honored at ADMERICA, the AAF’s annual national conference on Tuesday, June 7 at the Disneyland Resort in Anaheim, CA. Each year, the conference brings leading advertising professionals, agencies, clients, media companies and college students under one roof for education, inspiration, innovation, collaboration and celebration of the advertising industry. The conference also showcases the industry’s best work during the American Advertising Awards and Mosaic Awards, and future talent during the National Student Advertising Competition finals. For more information about ADMERICA and to register for the conference, please visit

    For more information about the Pat Martin Excellence in District Leadership Award, please contact Joanne Schecter via email or by phone at (202) 898-0089. Or, visit the AAF’s website to learn more.

    Return to list