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How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon
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TikTok Gets a Reprieve in Pakistan
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Facebook Watch Gets New Discoverability Options
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Truist Financial’s New Top Marketer Is Former H&R Block CMO
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Sharing Success Insights at Adweek’s Fastest Growing Summit
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This Virtual Toy Museum Celebrates 90 Years of Fisher-Price
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Streamers See Civic Engagement as a Way to Stand Out During Election Season
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Tweets on Baseballs Highlight MLB’s Social Initiatives for the 2020 World Series
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Channing Dungey Tapped as New Warner Bros. Television Chair, Succeeding Peter Roth
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Instagram Enables Businesses and Creators to Set Age Gates for Each Branded Content Post
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Instagram Direct Messages via Desktop Are Now Available Globally
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<![CDATA[
Instagram began testing Instagram Direct messages via the web on desktop in January, and the Facebook-owned photo- and video-sharing platform released the feature worldwide Friday. *Sliding into your DMs* Now you can get and send Instagram Direct messages on desktop, no matter where you are in the world ???? pic.twitter.com/CT2SwuxHTv -- Instagram (@instagram) April 10,...
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<dc:creator> David Cohen </dc:creator>
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https://www.adweek.com/digital/instagram-direct-messages-via-desktop-are-now-available-globally/
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<![CDATA[ Social Pro Daily ]]>
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This Radio Station Hopes to Make Metal Bands as Popular as Their T-shirts
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<![CDATA[
First off, let's be clear: Wear what you want. Your personal fashion choices shouldn't be second guessed by others, and only assholes go around questioning whether you've earned the right to wear a Silver Surfer shirt or whatever. That said, it certainly never hurts to understand the context of what you're wearing, including when you...
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<dc:creator> David Griner </dc:creator>
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https://www.adweek.com/creativity/this-radio-station-hopes-to-make-metal-bands-as-popular-as-their-t-shirts/
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<![CDATA[ AdFreak ]]>
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<pubDate>Fri, 10 Apr 2020 16:23:36 +0000</pubDate>
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<title>NHL Players to Fans: ‘We Miss Hockey’</title>
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<![CDATA[
The National Hockey League released a social video tribute from players and teams to fans who are missing the sport during the coronavirus pandemic. We Miss Hockey is available via the league's presences on Facebook, Instagram, Twitter and YouTube. It features players Sidney Crosby, Drew Doughty, Oliver Ekman-Larsson, Marc-Andre Fleury, Nick Foligno, Claude Giroux, Connor...
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<dc:creator> David Cohen </dc:creator>
<link>
https://www.adweek.com/digital/nhl-players-to-fans-we-miss-hockey/
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<![CDATA[ Coronavirus ]]>
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<![CDATA[ Social Pro Daily ]]>
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<pubDate>Fri, 10 Apr 2020 16:15:20 +0000</pubDate>
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With Events On Hold, Experiential Agencies Use Their Skills to Fight COVID-19
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<![CDATA[
COVID-19 has wiped the calendars of experiential and live event agencies for the foreseeable future, forcing them to shift their business models. Agencies that have been able to stay afloat are working with clients on digital pivots or contact-free consumer experiences as well as brainstorming ideas for when events potentially return post-pandemic. Simultaneously, some companies...
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<dc:creator> Ian Zelaya </dc:creator>
<link>
https://www.adweek.com/agencies/with-events-on-hold-experiential-agencies-use-their-skills-to-fight-covid-19/
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<![CDATA[ Coronavirus ]]>
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<![CDATA[ Experiential ]]>
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<pubDate>Fri, 10 Apr 2020 16:08:06 +0000</pubDate>
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<title>Adweek Together: The Future of Travel</title>
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<![CDATA[
Only a few industries, services among them, have taken a harder hit from COVID-19 than the travel industry. The U.S. Travel Association predicts 5.9 million jobs will be lost by the end of April due to declining travel. Overall, the travel industry supports 15.8 million American jobs. In a U.S. workforce of approximately 156 million,...
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<dc:creator> Chris Ariens </dc:creator>
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https://www.adweek.com/brand-marketing/adweek-together-the-future-of-travel/
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<![CDATA[ Adweek Together ]]>
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<![CDATA[ Travel ]]>
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<pubDate>Fri, 10 Apr 2020 15:37:40 +0000</pubDate>
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In Face of Restaurant Closures, Panera Bread, Dig and More Add Grocery Staples to Menus
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<description>
<![CDATA[
For many, a trip to the grocery store--formerly routine, carried out mindlessly--has become an anxiety-inducing experience due to concerns surrounding the coronavirus. Shoppers are concerned about maintaining social distance in crowded aisles and whether those cans of peas have been properly disinfected. That's if they can find what they need, as panic buyers have left...
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<dc:creator> Ryan Barwick </dc:creator>
<link>
https://www.adweek.com/brand-marketing/in-face-of-restaurant-closures-panera-bread-dig-and-more-pivot-to-grocery-staples/
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<![CDATA[ Coronavirus ]]>
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<![CDATA[ Food & Beverage ]]>
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<pubDate>Fri, 10 Apr 2020 15:37:08 +0000</pubDate>
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Bill Murray Returns for Jeep Because Every Day Feels the Same Now
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Actor Bill Murray returns today in a familiar role in series of vignettes on Jeep's social channels as the brand encourages consumers to stay off the road as the days are beginning to blend together. "We understand that every day is starting to seem the same," begins one video as an alarm clock strikes 6:00...
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<dc:creator> Lisa Lacy </dc:creator>
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https://www.adweek.com/agencies/bill-murray-returns-for-jeep-because-every-day-feels-the-same-now/
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<![CDATA[ Coronavirus ]]>
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<pubDate>Fri, 10 Apr 2020 15:07:01 +0000</pubDate>
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The Coronavirus Crisis Has Torn Open the Pandora’s Box of Ad Tech
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<![CDATA[
The economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the ad-tech ecosystem were media resellers, despite positioning themselves as tech companies. We all know why this is: Tech is bankable--media not so much. The fragility of this wishful thinking was exposed...
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<dc:creator> Ronan Shields </dc:creator>
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https://www.adweek.com/programmatic/coronavirus-crisis-tear-open-pandoras-box-ad-tech/
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<![CDATA[ Ad Tech & Mar Tech ]]>
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<pubDate>Fri, 10 Apr 2020 15:00:42 +0000</pubDate>
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<title>A Message of Hope to Graduating Marketing Students</title>
<description>
<![CDATA[
Welcome, graduating class of 2020! Ouch--I know. In just a few weeks, hundreds will graduate from portfolio schools like the Creative Circus, VCU and Miami Ad School; thousands will be graduating from undergrad programs like BYU, Syracuse and the University of Texas. Only months ago, the job market was on fire. But oh so quickly...
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<dc:creator> Zach Canfield </dc:creator>
<link>
https://www.adweek.com/agencies/a-message-of-hope-to-graduating-marketing-students/
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<![CDATA[ Coronavirus ]]>
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<![CDATA[ Voice ]]>
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<pubDate>Fri, 10 Apr 2020 15:00:34 +0000</pubDate>
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Trolls World Tour Makes a Stop on Snapchat via an AR Lens
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<![CDATA[
Trolls World Tour may not be heading to movie theaters, as originally planned, but the feature film from DreamWorks Animation and Universal Pictures is making its presence felt on digital and social platforms prior to its release via on-demand via streaming platforms in the U.S. Friday (April 10). Universal teamed up with Snapchat on an...
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<dc:creator> David Cohen </dc:creator>
<link>
https://www.adweek.com/digital/trolls-world-tour-makes-a-stop-on-snapchat-via-an-ar-lens/
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<![CDATA[ Social Pro Daily ]]>
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<pubDate>Fri, 10 Apr 2020 15:00:16 +0000</pubDate>
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Who is AAF Inland Empire?
The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs, and college chapters.
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