Feb. 12, 2009 - Cinema Advertising

11:30 am to 1:30 pm
The Old Spaghetti Factory in Rancho Cucamonga

After registration, everyone started to mingle and network. The group consisted of AAF-IE members, CICAMA members (Cindy McMahen and Greg Zerovnik), Art Institute students and several non-members. We recognized a few faces from the January luncheon. In fact Bill Houck, president of AAF Desert Cities stopped by again.

We learned a lot about cinema advertising from Rory Oldham. The luncheon started with a video montage of Oscar nominated movies and anticipated summer blockbusters for 2009.

Rory informed us about the tremendous reach, multiple frequency and high recall of cinema advertising. We learned that for advertisers can purchase screen spots starting at $300 a month. Wow!

We received stats on the demographics of movie goers and how cinema advertising can be targeted to further segment and build your brand awareness. Yes.... brand building. Rory shared that although many people look to cinema advertising as a direct response tool - it is not. Cinema advertising for most advertisers is best as a brand building tool. It can be used as direct response tool in some situations but it is limited.

As we ate our vanilla ice cream for dessert Rory gave away 2 sets of movie tickets. The drawings did not end there as Rudy Diaz of RDS Printing Printing gave away 2 tickets to the Ontario Reign. Everyone had a great time.

Thank you again Rory for your time and we will see you at the movies!

You can download a PDF copy of the Rory's presentation on cinema advertising.

If you missed this great luncheon, register now so you don't miss another.

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