Category Archives: News

AAF- Inland Empire Seeks Board Members

2013Board(Riverside, CA) –   The Inland Empire advertising club is seeking people to serve on the board of directors for the upcoming term.

Several committee positions are open, including communications, social media, public relations, membership and programs.  “We’re looking for people in the ad business who want to serve our industry and help our club continue to grow,” said Jacob Poore, current president of the American Advertising Federation-Inland Empire Chapter (AAF).

Poore said the club has had a strong year and he wants to keep the momentum going.  “We’re looking for people in ad agencies, corporate advertising shops, city and municipal advertising departments and those at college and universities who want to participate.”

Board members are volunteers.  Duties are to attend the annual strategic planning meeting, participate in board meetings, help plan and attend monthly advertising functions and support the ADDY awards which recognize excellence in advertising throughout the Inland Empire.

To learn more about the AAF, visit http://aaf-inlandempire.com  or contact Jacob Poore for more information about serving on the board.

Contact: John Barry, AAF Public Relations
Jpbarry05@yahoo.com  (714)457-2279

2013 ADDYs

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The 2013 Inland Empire ADDY Awards Gala!

Inland Empire’s Premier Event held at the Historic Mission Inn

The 2013 American Advertising Federation-Inland Empire ADDY Gala was a success, with a huge turnout and fun night, the competitors watched this year’s fantastic work presented, and some lucky few walked away with GOLD.  Professionally we had several new entrants whose work completely wowed the judges.  And student entries far exceeded expectations.  We were also honored to be joined by the most beloved radio personalities from each of the biggest stations in the Inland Empire as guest award presenters.

Photos of the event can be seen and shared from here,
http://www.robertswappphotography.com/Events/2013-ADDY-AWARDS/28466794_7C94L9#!i=2411621000&k=TtzLGpq.

And the Winners are….

See all of the winners in our 2013 Winners Book.

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Best of Show – Ignite Design & Advertising
For: Loma Linda Children’s Hospital Annual Report

Best of Show Campaign – Inland Empire Health Plan
For: 2012 Comic Book Campaign

Best of Show TV – Ignite Design & Advertising
For: Shake and Rake TV Spot

Best of Show Photography – Loma Linda University Health
For:  I Am Hallway, 23 3×3 framed images of patients and employees

Special Judges Award – The Creative Bar
For: Temecula Valley Chamber of Commerce – 2013 Awards Gala Invite

Student Best of Show - David M Smith of the Art Institute Inland Empire
For: Makers Union Publication

See all of the winners in our 2013 Winners Book, including Professional and Student, Bronze, Silver and Gold.

Student Achievement

We were honored Kudratdeep Dhaliwal for her academic hard work and success, by presenting her with a $1,000 award as the AAF-Inland Empire’s 2013 Academic Achievement Award winner.

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The Morning Show Gang

We were honored to be joined by the most beloved radio personalities from each of the biggest stations in the Inland Empire…

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Cindy Davis from KOLA, Evelyn Erives from KGGI, Doug Durocher from X103-9, Paul Lane & Brett Malak from KCAA, Tiffany Fediska from KCAL FM, and Scott Ward & Kelly Green from K-FROG.

Congratulations and thank you for all you’ve done for broadcasting and advertising!

A HUGE Thanks

We would like to thank some of those who helped with our ADDY Awards this year:

  • Platt College who hosted our ADDY judging, and especially Karlie Kawa who helped to coordinate the judging event
  • Red Fusion Media who served as our ADDY drop-off location
  • Mark Landon of the Landon Agency who lead the judging event
  • Coyote Advertising, the team of students and staff who chipped in
  • Anahi Contreras who helped manage and coordinate our presentation
  • Of course, our judges that reviewed nearly 300 professional and student ADDY entries
  • The team of students and professionals who volunteered to help with the judging
  • Robert Swapp for his photography at the ADDYs, view photos
  • The Academic Institutions including: The Art Institute, Westwood College, Cal State San Bernardino, Cal Baptist, Platt College and the University of Redlands who promoted and encouraged student participation in the ADDYs
  • The guest presenters from “Morning Shows”-  Cindy Davis from KOLA, Evelyn Erives from KGGI, Doug Durocher from X103-9, Paul Lane & Brett Malak from KCAA, Tiffany Fediska from KCAL FM, and Scott Ward & Kelly Green from K-FROG.
  • Lacey Kendall and Jacob Poore for writing, producing and presenting the ADDY show
  • Mr. John McCarthy, this year’s ADDY chair!

Our 2013 AAF-Inland Empire board

  • Bobbi Albano – Treasurer
  • Julie Wright – Secretary
  • Lacey Kendall – Vice President
  • John Barry – Public Relations Chair
  • Su Pak – Marketing and Communication Chair
  • Tom Windeknecht – Membership
  • Peter Mobley – Membership
  • John McCarthy – Past President, District 15 Secretary, and our ADDY Chair
  • Jon Burgess – Past President, District 15 Treasurer
  • Anahi Contreras – Student Intern

2013BoardLeft to right: Peter Mobley, John McCarthy, John Barry, Bobbi Albano, Lacey Kendall, Jon Burgess, Jacob Poore

AAF-Inland Empire Names Incoming Board for 2012-2013

AAF-Inland Empire(Rancho Cucamonga, CA)  The Inland Empire Chapter of the American Advertising Federation has announced the Board of Directors for 2012-1013.  The Ad Club hosts the annual ADDY Awards, which recognizes advertising excellence in the Inland Empire.

On July 1, Jacob Poore, Marketing Coordinator at Cal-State San Bernardino will serve as the incoming President.  Lacey Kendall of Rialto, an Information Technology Consultant at CSUSB is Vice President.  From Wrightwood, Julie Wright, Editor of Sight and Scent Magazine returns as Secretary, and the new Treasurer is Bobbi Albano, from Rialto who is an accountant at Loma Linda University.

Jon Burgess, Vice President, RedFusion Media in Redlands will advise the board as immediate past president.  John McCarthy, Senior Director, Digital Strategy at WebMetro in San Dimas and also a past president will continue as chair of events and the ADDY Awards.

Tom Windeknecht, a project manager at RedFusion Media returns to the board and joining the team is Su Pak of Claremont, a brand manager for Nickelodeon Games and founder/blogger IEShineOn.com.  John Barry of Newport Beach continues as the public relations chair for the AAF.

“I am very excited about carrying on the long tradition of service to the advertising community here in the Inland Empire,” said new president Poore.  “We have a board strategy meeting on July 28 to get off to a great start. And  I want to thank Jon Burgess and John McCarthy for their service last year.”

To learn more about the AAF, the ADDY Awards and upcoming events, visit www.aaf-inlandempire.com.

- posted 6/29/2012 Jon Burgess

Board Elections

As the 2011-2012 AAF-Inland Empire year comes to a close, it is a requirement of the club charter that the AAF-IE membership vote for the 2012-13 Executive Board.

Please vote by Friday, June 22nd, your ballet will be sent by email on 6/16/12.  If you have not received a ballet, please contact jon@redfusionmedia.com

In reviewing the past year, I think the club has had some notable accomplishments and is positioned to have renewed growth in the years to come.

  • Our 2012 ADDY competition grew with a packed house at the Mission Inn, a notable increase in student submissions and a profit to the club. A big high five to first time ADDY Chair John McCarthy.
  • We doubled the outcome of our Art Bash, thanks to Jacob Poore’s hard work; both on canvases submitted (30) and sales for the silent auction ($1,800+).
  • We have seen a number of events filled to capacity, including our event this past week with Aya Dasher from Marketwire, where we had to add seating.
  • We joined the modern age, tightening up our membership management and event ticketing with RunMyClub.  Please check it out if you haven’t already, it has a number of member benefits for you to take part in.
  • And most importantly, our club is financially sound, with just under $30,000 in the bank.

After three years on the board, and seeing all that goes on with an all-volunteer group, it is important I thank a few people.

Many thanks to our board this last year, who have spent a lot of time helping the club move forward: Jacob Poore, Julie Wright, Tom Windeknecht, Victoria Seitz, Eddie Gonzales, John McCarthy and John Barry.  Also, at the district level where Theresa Mesa Jennings serves as Treasurer and John McCarthy serves as Secretary of D15.  And to Mark Landon, who is our club’s guru in all things AAF, running our district ADDY and LA competitions, and serves as the AAF Western Region’s Past-Governor.

I would be remiss not to mention all that the AAF experience has meant to me, giving me the opportunity to meet terrific industry leaders, to work with smart people, to learn from seasoned professionals who have allowed me to grow in my business and as a leader, and to make some life-long friendships.   It has truly been an experience worth working for.

In closing, I would encourage you vote for the upcoming executive board, so we can keep our AAF-IE club moment moving forward for years to come.

Take care,

Jon

Jonathan M. Burgess, M.B.A.
President 2011-2012:  American Advertising Foundation – Inland Empire

RedFusion Media, Inc.
Vice President/General Manager: www.redfusionmedia.com
Office: 909-798-7092 | Linked In: @jonburgess  |  Twitter: @jonburgess

AAF Elects National 2012-2013 Board of Directors and Officers

John Osborn elected Chairman; Wendy Clark elected Vice Chair

WASHINGTON, D.C. — On June 5th, the membership of the American Advertising Federation (AAF), which is gathered in Austin, Texas, for its annual national industry conference ADMERICA!, elected the AAF’s board and leadership for the coming year.  Terms of office for the newly elected board and officers begin July 1.

John B. Osborn, president & CEO, BBDO NY, was elected as the AAF’s new chairman; Wendy Clark, senior vice president, integrated marketing communications and capabilities, The Coca-Cola Company, was elected as the AAF’s vice chair.  Steve Pacheco, managing director, advertising & marketing communications, FedEx, and current chairman of the board of the AAF, will move into the post of immediate past chairman.

“Our outgoing Chairman, Steve Pacheco, was a participant in the AAF’s National Student Advertising Competition during his college years.  And both John Osborn and Wendy Clark are AAF Hall of Achievement inductees.  All three of these leaders have been involved with the AAF, taking on important leadership roles with the Federation, for many years.  We are fortunate and honored to have leaders whose commitment to our Federation and its mission is so deep and so long-term.” said AAF president & CEO James Edmund Datri.

“The AAF is uniquely focused on quality: quality of talent, quality of ideas and quality of accomplishment.  In a world that is increasingly competitive and complex, ensuring that our industry attracts and retains an unfair share of the best, most diverse talent is of the utmost importance; and the AAF, through its focus on quality, is at the forefront of that effort.” said John B. Osborn.

“Whether as a training ground for future advertising leaders; an unparalleled talent recruitment center for the industry; the industry’s preeminent developer of diversity and multicultural initiatives; or a grassroots lobbying force that can fight simultaneous battles at the local, state, and federal levels, the AAF’s place in our industry is mission critical, and I look forward to serving as AAF vice chair” said Wendy Clark.

Andy Narrai, president/partner, Trefoil Group, was re-elected as the Federation’s treasurer; and Greg D’Alba, president, CNN News Networks & Turner Digital Ad Sales and Marketing, Turner Broadcasting – CNN, was re-elected as the AAF’s secretary.

The AAF membership also elected 5 new directors-at-large: Ray Chelstowski, senior vice president of national sales, Digital First Media; Kimberly Kelleher, worldwide publisher, TIME; Richard Porter, EVP and president media sales, Meredith; Nancy Rabstejnek Nichols, senior vice president, external affairs, Weber Shandwick/IPG; and Anton Vincent, president, baking products division, General Mills.

The full list of officers and directors for 2012-2013, including returning AAF board members, can be found here.

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.

UCLA Wins AAF District 15 National Student Advertising Competition

The AAF-Inland Empire is member of AAF District 15, which includes Southern California and Las Vegas.  We continue to support students in the fields of advertising, marketing and design, through programs like the NSAC , Student ADDYs, and our Annual Art Bash on May 11th, 2012, .

University of California Los Angeles took top honors in the Southern California and Southern Nevada district level student competition sponsored by the American Advertising Federation (AAF). UCLA topped eight college and university teams during the competition held at University of Nevada Las Vegas on Saturday, April 28th. UCLA will represent AAF District 15, competing against teams from 14 other districts across the country, at the AAF National Student Advertising Competition (NSAC) in Austin, TX June 2-5, 2012.

The NSAC is a unique, real-world experience that prepares students for successful careers in the advertising industry and provides sponsoring companies with tangible, effective, integrated marketing campaigns. The Education Services division of the American Advertising Federation conducts the NSAC annually in cooperation with a major client sponsor.

This year, NISSAN Americas challenged over 3000 advertising students nationwide to develop a research based, $100 million communications campaign to increase NISSAN’s share of 18-29 year old Hispanic, Chinese and African American Millennials by changing the perception of NISSAN among Young Adults, leading to consideration of the brand and purchase. As a challenge to the competing university and college teams, NISSAN provided a case study outlining key campaign objectives. Student teams were tasked with developing effective integrated campaigns that rely on multiple components to increase total Multicultural share.

Schools competing for the AAF District 15 title included Art Institute San Diego; California State University, Fullerton; Chapman University, Orange; Mt. Saint Mary’s College, Los Angeles; University of California, Irvine; University of California, Los Angeles; University of Nevada, Las Vegas; and University of Southern California, Los Angeles.

Special judges’ recognition went to the presentation team of USC for outstanding achievement; Emily Able of UCLA for Strategy, Concept and Execution of CVT Handles; and Ali LaBelle, Katrina Alonso and Rachael Morello of Chapman University for Outstanding Art Direction of the Plans Book. All were awarded cash prizes made possible in part by donations from AAF District 15 NSAC event sponsors: The Ferraro Group, R&R Partners, SKG Advertising and Jim Gentleman. USC and Chapman University received 2nd and 3rd place respectively. Several recruiters representing Los Angeles, Orange County and Las Vegas based advertising agencies and media companies attended the district competition to recruit the industry’s brightest and most talented young candidates. The competition was hosted by University of Nevada Las Vegas and held in the UNLV Student Union Theatre and Greenspun Auditorium.

Industry judges for the district level of competition included Tim O’Bayley, Principal of O’Bayley Communications – Palm Springs; Andrea Repass, Sr. Manager Account Planning of The Designory, Inc. – Long Beach; and Bob Sacco, Executive VP Sales of Travora Media – New York.

The NSAC national finals will be held June 2-5 during AdMerica, the AAF National Conference in Austin, TX and will showcase district finalists culled from 150 participating teams which will have presented original campaigns to panels of industry judges across the county.

For more information on how to compete in NSAC, or develop a college chapter on your campus, please email d15nsac@aol.com

Sandy King
AAF D15 NSAC Coordinator
AAF Western Region Past Chair

2011-2012 ADDY Competition – District Winners Announced

(Inland Empire – April 9, 2012) – The American Advertising Federation (AAF) – Inland Empire is pleased to announce the winners at the AAF District 15 competition that was held on April 7th in Ontario California.  The AAF district competition is the second level of the National ADDY competition, which includes eight Southern California clubs and the Las Vegas AAF clubs.  There were a total of 317 entries and the judges awarded a total of 29 Gold and 78 Silvers to the professionals, and 11 Gold and 19 Silvers to students.

The Inland Empire Professional Competition Received 5 Silver Awards:

  • Brand Savants – Silver – Riverside Medical Clinic – TV 1 Ad
  • Echo-Factory – Silver –  City of Upland – 3 Days Where Lemon is King
  • Echo-Factory – Silver –  RPS Technologies – Believe. Be Good Be Clean Be Free
  • Ignite Design and Advertising – Silver – Inland Valley Humane Society
  • Loma Linda University Health – Silver – LLUMC Facebook Ad

The Inland Empire Student Competition Received 2 Gold and 6 Silver Awards:

  • Aldo Lopez – Student Gold – Illustrative Non-Profit
  • Jonathan Guillen – Student Gold – Black Sheep
  • Aldo Lopez – Student Silver – Illustrative Non-Profit
  • Erick Calderon – Student Silver – Nike Football
  • Joyce Nguyen Ho – Student Silver – Sugar Shoppe Media Kit
  • Joyce Nguyen Ho – Student Silver – Gaiam Media Kit
  • John Ennis – Student Silver – Professional
  • Samantha Ventura – Student Silver – 8 Days

The full list of winners can be found here – 2012 D15 ADDY Winners. To get to the district level you must have won a Gold or Silver at the local chapter level.  All of the district Gold winners are automatically entered into the National ADDY competition. The National ADDY Gala will be held on Tuesday June 5th, at the 2012 ADMERICA National Conference in Austin, Texas.

“We appreciate all the help that went into this year’s club and district ADDY competition, with a special thanks to John McCarthy, who served as the AAF-IE ADDY Chair and Mark Landon who ran the District 15 competition.  Thank you to the many other volunteers who helped at judging, the ADDY Gala, and through the collection of entries; we could not pull the competition off without so much help,” Jon Burgess, AAF-Inland Empire President.

Our next club event is “Getting Noticed Online with Local Optimization” on April 12th, in Riverside. The following event will be at Cal. State Univ. San Bernardino on May 11th, our 2nd Annual Art Bash; find out more at http://www.artbash.org.

AAF Western Regional Conference is in Palm Springs this year.

The Western Region Board of Directors of the American Advertising Federation invite you to attend the Western Region Conference on September 29-October 1, 2011 in beautiful Palm Springs, California! If you haven’t made your plans to attend, Now is the time to do it! 

Please head to www.aafwesternregion.org today and sign up for the conference.  All the information about the conference and the hotel is on the website.  And don’t forget to make your hotel reservations NOW. The cut-off for the special hotel rate has been extended to Saturday, September 10th – so don’t delay!

The conference is scheduled to deliver workshops that you will find tremendously useful with the leadership of your club as well as provide some interesting and thought provoking keynote speakers who will prove to be educational and entertaining.  The full schedule of events is available here.

In addition to all the great club workshops, check out some of these interesting extra-curricular activities.  Who could resist a San Andreas Fault Jeep Tour, an early morning hike or a chance to play golf in Palm Springs? How about meeting Greg Renker, Co-Founder and Co-Chairman of Guthy-Renker, headquartered in Palm Desert, one of the largest and most respected direct marketing companies in the world, with distribution in 61 countries?  How about a trip aboard the Palm Springs Aerial Tramway,  the world’s largest rotating tramcar, where you will experience a breathtaking journey up the sheer cliffs of Chino Canyon and dinner?

All this and a chance to talk to club members around the West with the same challenges you face as a leader of your club.  The Western Region Conference will give you the tools to make your club more successful this year.

AAF District 15 & AAF Palm Springs Desert Cities have done a fantastic job of lining up the perfect conference hotel, the Hyatt Regency Suites, at an unbelievable price of only $139 per night plus tax (resort fee waived.)  There are three airports that you can choose from to get to Palm springs:

  • You can fly directly into the Palm Springs Airport and pick-up a free hotel shuttle
  • You can fly into Ontario, rent a car and take a 1 hour drive into Palm Springs
  • You can fly into Los Angeles Airport rent a car and take a 2 hour drive into Palm Springs

However you choose to get there, the conference will be well worth your time.