Do You Have A BIG IDEA? The ADDY Deadline is Here. Today is the early deadline for the 2012 ADDY Awards. We are still accepting entries up until Friday, Feb. 3rd.
All of the information, rules and submission information can be found here, http://aaf-inlandempire.com/addys/
Please contact John McCarthy or Jon Burgess if you need any help, have questions, or would like more information.
Join us as Dr. Zerovnik speaks about how How to Create a Memorable Brand: The 5 New Rules for Success
Thursday February 9th, 2012 – Register Now
Dr. Zerovnik will surveys branding from the bad old days to the latest trends in social media and provides what he calls the “5 new rules for successful branding.” He will incorporates videos to highlight key points and exemplary practices. Brand success today requires all 5 rules to be embraced and implemented.
1. Do well by doing good
2. Look good while you do good
3. Capture the spirit of the times
4. Make sure it’s always about the client or customer
5. Go social for positive Word of Mouth
Dr. Zerovnik is an award-winning marketing, advertising, and public relations professional. He holds an MBA from Claremont and a PhD in Media Psychology from Fielding Graduate University. He has taught marketing and strategic management to American MBA students since 1990, gave seminars on branding and positioning at two universities in China, and delivers seminars in strategy and marketing to Chinese executives visiting the U.S.
Date: Thursday February 9th, 2012
Time: 11:30am – 2:00pm
Location: Hilton, 285 E. Hospitality Lane, San Bernardino, CA
Event pricing:
• Students $10
• Members $20
• General public $30
(Buffet Lunch Included)
Agenda:
Mingling & Registration : 11:30- am
Main Event > 12:00 pm to 1:30 pm
Wrap Up > 1:30 pm -2:00 pm
For sponsorship information please contact Eddie Gonzales 949-370-3973, egonzales@murgent.com
WHEN
Thursday, February 09, 201211:30 AM - 2:00 PM
Pacific Time
WHERE
Hilton Hotel
285 E. Hospitality Lane, San Bernardino, CA 92408
Attire
Business Casual
FEE
Event Registration
AAF-IE Member $20.00
General Public $30.00
RSVP
Wednesday, February 15, 2012
Greg has spent his career in advertising, PR and marketing, and holds a PhD in Media Psychology. He specializes in the interplay between business/marketing strategy, media, and human behavior. He has been a consultant, agency owner, lecturer and is currently the Director of Business Programs at Touro University Worldwide.
Greg is a past president of the AAF-Inland Empire and the Inland Empire AMA.
Join us as Boris Bugarski speaks about how to connect the E-dots: skyrocketing results with online marketing.
- how to connect the online marketing dots – and how to use each one to strengthen one another
- why your website needs to be at the center of attention
- the biggest mistakes chains and franchises make that neglects online traffic
- the biggest mistakes nearly ALL social media marketers make
- why email is still #1 and why ignoring it could cost many social media fans
- why your social media marketing could be eating away at your ROI
Date: Thursday January 12th, 2012
Time: 11:30am – 2:00pm
Location: Hilton, 285 E. Hospitality Lane, San Bernardino, CA
Event pricing:
Members $20
General public $30
(Buffet Lunch Included)
Agenda: Mingling & Registration : 11:30- am
Main Event > 12:00 pm to 1:30 pm
Wrap Up > 1:30 pm -2:00 pm
For sponsorship information please contact Eddie Gonzales 949-370-3973, egonzales@murgent.com
WHEN - Thursday, January 12, 2012 11:30 AM – 2:00 PM
WHERE – Hilton Hotel, 285 E. Hospitality Lane, San Bernardino, CA 92408
Attire – Business Casual
Join us for a Very Merry Holiday Mixer and Dinner hosted by the American Advertising Federation of the Inland Empire and American Marketing Association of the Inland Empire professional associations on December 14th, 2011:
• AAF (www.aaf-inlandempire.com)
• AMA (www.ama-ie.com)
Relax, grab a drink and reunite with old friends. You’ll also make valuable new connections and expand your network for 2012.
And did we mention the three course dinner will be prepared by the 4 star steak house at the Pines Restaurant in the San Manuel Casino.
Bring a unwrapped toy and be entered to win some great prizes and gifts!
Two organizations… one location. Attendance is limited – first come, first served. We hope to see you there!
For sponsorship information please contact Eddie Gonzales 949-370-3973, gonzales@murgent.com
WHEN
Wednesday, December 14, 2011 5:30 PM - 8:30 PM
WHERE
San Manuel Casino – The Pines
777 San Manuel Blvd., Highland, CA 92408
Attire
Business Casual
FEE
Event Registration
AAF-IE Member $42.00
General Public $52.00
Join us as Boris Bugarski speaks about how to build and optimize a website for successful lead generation.
- Using the correct key words within a website
- How to guide a consumer where you want them to go within your website
- Understand your potential Customers and Local Markets
- Tips and Tricks on successful designs
- Register EARLY and have your website included in the presentation and reviewed
Date: This will be in January, check back for the date.
Time: 11:30am – 2:00pm
Location: Hilton, 285 E. Hospitality Lane, San Bernardino, CA
For sponsorship information please contact Eddie Gonzales 949-370-3973, egonzales@murgent.com
Attire
Business Casual
FEE
AAF-IE Member $20.00
General Public $30.00
Evaluating New Media Advertising Channels
Thursday, October 6th, 2011
11:30am – 2:00pm
The Old Spaghetti Factory
3191 Mission Inn Ave.
Riverside, CA 92507
Online registration for this event.
FEE
Event Registration
AAF-IE Member $15.00
General Public $25.00
Are location-based advertising channels like Foursquare profitable? Is mobile or online video right for every client? Dan provides a formula for audiences to determine which channel is right for each client. Audiences will learn:
- The strategic framework to integrate new media into advertising campaigns
- Evaluation techniques for new media advertising channels (Mobile, Video, Local Search)
- Understanding audience selection and targeting in the new media landscape
- New Media measurement – metrics for success
- Best practices in new media advertising
Building a Strong Digital Media Foundation
Pulling the trigger on a digital campaign without a solid foundation is a recipe for failure. Prior to considering what new media channels work for a client, it’s important to analyze the Digital Media Marketing Pyramid and make adjustments before layering digital media strategy on top of the existing foundation.
Dan breaks down the Digital Media Marketing Pyramid (from bottom up) to show audiences: Why you need a “sticky” website to capture customers and which elements must be included for digital media campaigns to work
- When and where social media pages and outreach come into play and how to best use them
- Why owning a presence in a local market area using online profiles and listings is the key to a top search engine ranking
- How to optimize a website and online profiles (SEO)
- Tapping into the retargeting goldmine with a search and display mix
- Creating an effective display campaign (banners, video, social media and more)
A little about our Speaker….
Dan Mauch, is a 20-year advertising veteran who has worked with companies such as USA Today, The Weather Channel, and Source Interlink Media. Dan currently serves as Vice President of Goodway Group managing all digital advertising campaigns and regularly speaks to audiences on digital media topics at iMedia, Mediaweek’s Interactive Media Conference, and the California Newspapers Publishing Association.
Online registration for this event.
The Western Region Board of Directors of the American Advertising Federation invite you to attend the Western Region Conference on September 29-October 1, 2011 in beautiful Palm Springs, California! If you haven’t made your plans to attend, Now is the time to do it!
Please head to www.aafwesternregion.org today and sign up for the conference. All the information about the conference and the hotel is on the website. And don’t forget to make your hotel reservations NOW. The cut-off for the special hotel rate has been extended to Saturday, September 10th – so don’t delay!
The conference is scheduled to deliver workshops that you will find tremendously useful with the leadership of your club as well as provide some interesting and thought provoking keynote speakers who will prove to be educational and entertaining. The full schedule of events is available here.
In addition to all the great club workshops, check out some of these interesting extra-curricular activities. Who could resist a San Andreas Fault Jeep Tour, an early morning hike or a chance to play golf in Palm Springs? How about meeting Greg Renker, Co-Founder and Co-Chairman of Guthy-Renker, headquartered in Palm Desert, one of the largest and most respected direct marketing companies in the world, with distribution in 61 countries? How about a trip aboard the Palm Springs Aerial Tramway, the world’s largest rotating tramcar, where you will experience a breathtaking journey up the sheer cliffs of Chino Canyon and dinner?
All this and a chance to talk to club members around the West with the same challenges you face as a leader of your club. The Western Region Conference will give you the tools to make your club more successful this year.
AAF District 15 & AAF Palm Springs Desert Cities have done a fantastic job of lining up the perfect conference hotel, the Hyatt Regency Suites, at an unbelievable price of only $139 per night plus tax (resort fee waived.) There are three airports that you can choose from to get to Palm springs:
- You can fly directly into the Palm Springs Airport and pick-up a free hotel shuttle
- You can fly into Ontario, rent a car and take a 1 hour drive into Palm Springs
- You can fly into Los Angeles Airport rent a car and take a 2 hour drive into Palm Springs
However you choose to get there, the conference will be well worth your time.
Come join us for the kick off of our new year, network with other advertising professionals, and meet the board.
Event Pricing
Members $15.00
Non-members: $20
When: Thursday, Sept. 8th, 5:30pm to 6:30pm
Where: At the Yard House in Rancho Cucamonga (Victoria Gardens)
12473 N. Main Street | Rancho Cucamonga
For sponsorship information please contact Eddie Gonzales 949-370-3973, egonzales@murgent.com
Register Today
If you are a local business in the Inland Empire comes learn about the latest digitalmarketing strategies to promote your company online. During the luncheon you will learn how to:
• Secure top listings in Google’s local listings
• Leverage Google Adwords to target customers using an iPhone, iPad or Droid
• Employ “check-in” services like FourSquare to acquire new customers
• Use email and text message campaigns to retain existing customers
The presentation will cover the most popular digital marketing strategies including search engine optimization, paid search advertising, social media, mobile marketing, review sites, and email marketing – all focused on the local business.
Who Should Attend
• Small business owner
• Marketing staff
• Public relations staff
• Advertising agencies
• Marketing firms
About Our Speaker
John McCarthy is senior director, digital strategy at WebMetro. WebMetro is an award winning digital marketing agency specializing in Internet and search engine marketing services.
For more than 10 years John has specialized in digital marketing building campaigns for clients like Public Storage, eHealth Insurance, Allstate Auto Club, Cash for Gold, CalTech University, American Management Association, and Union Bank.
Prior to joining WebMetro John worked for consulting firms Bruce Clay and First Consulting Group(now owned by Computer Sciences Corp) and former home loans giant Countrywide Home Loans (now owned by Bank of America). In addition to a wealth of digital marketing knowledge and experience, John also has a strong traditional marketing background. For 12years John worked for Transamerica (now part of multinational financial services giant AEGON) in both product development and marketing serving as a Brand Manager in his last few years with the company.
John is the Immediate Past President of the American Advertising Federation, Inland Empire Chapter, serves on the Direct Marketing Association’s Search Engine Marketing Council and is also a member ofthe Search Engine Marketing Professional
Date: Thursday June 9th, 2011
Time: 11:30am – 1:30pm
Location: Hilton, 285 E. Hospitality Lane, San Bernardino, CA
Event pricing:
• Members $20
• General public $30
(Buffet Lunch Included)
Agenda:
Mingling & Registration : 11:30 am
Main Event : 12:00 pm to 1:00 pm
Wrap Up : 1:00 pm -1:30 pm
For sponsorship information please contact Eddie Gonzales 949-370-3973, egonzales@murgent.com
WHEN
Thursday, June 09, 201111:30 AM - 1:30 PM
Pacific Time
WHERE
Hilton Hotel
285 E. Hospitality Lane, San Bernardino, CA 92408
Attire
Business Casual
Date: May 19th, 6:00 to 9:00pm
At Steve Scudder Photography & Studio Rental
8431 Utica Ave.
Rancho Cucamonga, Ca 91730
Pricing: $10 per person
Celebrating the intersection of advertising and creativity
Join us for the American Advertising Federations 1st Annual Art Bash Student Art Auction Benefiting Student Artists.
AAF-Inland Empire delivered 20 blank canvases to Marketing and Advertising students around the Inland Empire and invited them to create a piece of art that they feel best represents the theme, “When Art and Advertising collide”.
What did the Inland Empire’s most creative minds come up with? Take a sneak peak here, then bid on your favorite piece at the event. Bidding will s tart at $25 per art piece.
