“CULTURE. COMMUNITY. INLAND EMPIRE.”
COME SEE WHAT THIS YEAR’S THEME WILL BRING AT THE ARTBASH EVENT ON MAY 31ST, 2013
The Art Bash, an Inland Empire scholarship fundraiser, seeks art work from students and professionals for the evening gallery auction on May 31 in Pomona. The deadline to submit art work is May 24.
Sponsored annually by the Inland Empire Chapter of the American Advertising Federation (AAF), the fundraiser will be held at the California Center for the Arts at 6-8pm in the downtown Pomona Arts Colony, 252-D S. Main Street, Pomona.
This year’s theme is ‘Culture, Community, Inland Empire.’ Artists are asked to create works of art in any medium using this central theme as a guide. Those who submit work will receive a portion of the proceeds from the auction.
Artists should drop off their work at RedFusion Media, 104 E. State Street, Suite P in Redlands by May 24. Free canvasses are available for pick up at this location and blank canvasses are being distributed at local college campuses. All art work must include a registration form.
The Art Bash is an AAF charity event to support Inland Empire college students who are pursuing a degree in advertising. To learn more about the AAF and the Art Bash, visit www.artbash.org.
DEADLINE TO ENTER: MAY 24, 2013
EVENT DATE: MAY 31, 2013 6-8PM
EVENT LOCATION:252-D SOUTH MAIN ST. POMONA, CA
Luncheon June 13, 2013: How to Make Google Shopping Work
Background
Last year Google completely changed its shopping experience and it
has caused a lot of ecommerce merchants headaches ever since. First they changed the name from Google Product Search to Google Shopping. This is confusing because it was previously called Google Products and originally called Froogle. In total this service has been called four different names.
Second and perhaps most importantly Google changed its shopping service from a free model to a “pay-per-play” model. This was a 180 degree change for Google as the company had previously stated that paying to be included was not necessary. Nonetheless merchants now must pay Google to list their products on this service.
Since this change Google Shopping has increased its dominance in the comparison shopping marketplace.
Why You Should Attend
You should attend to learn how to take advantage of the new Google Shopping. For those that understand the new Google Shopping – it has paid dividends. Why? There are several reasons:
- Under Google Products, it was free to participate. In the past many businesses including other comparison shopping marketplaces created feeds and uploaded them to Google Products. Now that they have to pay to play, these businesses do not have the profit margin in their listings in order to participate.
- Many retailers never made the change to the new Google Shopping paid model. Google Shopping compared to its predecessor Google Products has few retailers. Fewer retailers mean less competition. By simply showing up, you now have a better opportunity to win.
- Many retailers do not optimize their feeds or bids. Instead they create a feed and forget about it. Marketers need to optimize their feeds and bids to maximize their margins.
- Google has placed a large focus on Product Listing Ads (PLAs). Product Listing Ads are the picture ads that show up in the search results. PLAs are different that Search Ads and now show up for more queries than ever before.
What You Will Learn:
- Cost per click and cost per acquisition campaign best practices
- Common ad group mistakes > Google Shopping is controlled thru Google Adwords Interface
- Best-practices on data feed management
Who Should Attend?
- eCommerce Managers
- Marketing Managers
- Paid Search Managers
- Agencies managing comparison shopping accounts for their clients
- Those interested in learning about Google Shopping to promote their ecommerce website
About Our Speaker
Andrew Davis is the Marketing Director at CPC Strategy. Based in San Diego, CPC Strategy is a full service comparison shopping management agency for online retailers.
Prior to assuming the role of marketing director, Andrew was an account manager consulting for medium to enterprise online retailers as well as marketing agencies.
Andrew is the author of three ebooks, including the Merchant Comparison Shopping Handbook, the first handbook on comparison shopping engines for online retailers. Andrew is a columnist for Search Engine Watch.
Event Registration
Register now and secure an early bird savings of 20%! In addition, each early bird registrant will receive a printed and bound copy of the luncheon presentation along a printed copy of the following guidebooks.
- Are You Ready for the New Google Shopping? 10 Page guidebook on how to set up your Google Shopping Data Feed and optimize your Product Listing Ads.
- The Bidding Book. A guidebook discussing incremental and aggressive bid strategies along with a few tricks.
- Google Analytics Guide for Ecommerce Business Owners. A 35-page guidebook on how to use Google Analytics to measure content, conversions, Adwords and custom URLs.
- The Merchant Comparison Shopping Handbook. A 20-page handbook on the basics of comparison shopping.
(note: secure good copies from Andrew and then connect with Bill @ Copies & Ink.)
This printed material will only be given to those early bird registrants. No additional printed copies will be available at the event.
Registration Fees: Register Here
AAF Members (Early bird before May 31): $20
AAF Members (June 1 to June 12): $25
General Public (Early bird before May 31): $25
General Public (June 1 to June 12): $30
